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The customer relationship and its management

It is easier to maintain good customer relations if your company collects and examines data on its customers and customer groups. Comply with the EU General Data Protection Regulation (GDPR) and the other legislation on data protection when you collect and process data. Also take account of the rules on direct marketing. Electronic direct marketing is governed by rules that are in some ways different from those for traditional direct marketing.

Text edited by: editorial team
Updated: 26/3/2021