Commercialising a product
When you commercialise a product, you have to plan, for example, pricing, customer, sales promotion and protection related issues. Make sure that not just the product but the packaging also comply with the regulations and look attractive. Protect your product as early on as possible, so that you can, if you wish, sell or license the rights. When you have commercialised your product you can launch it on the market.
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Commercialising and launching a product
Commercialisation allows you to make your product one that you can launch on the proper market for it. Find out about the barriers to commercialisation and think up a good name for the product.
Selling and licensing product rights
Protect your product as early on as possible, so that you can, if you wish, sell or license the rights. Always enter into a written agreement on sales or licensing.
Product packaging and markings
A package is important when it comes to marketing. Also ensure that it is safe, cost effective and environmentally-friendly.
Product strategy
Use a product strategy to determine your company’s product range, product groups, product availability and pricing policy.