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Commercialisation is the process of placing your products on the market and delivering them to consumers. Pricing, marketing communications, target groups, selecting the sales channels, sales promotion, reaching the customers and product protection are the main issues when you are planning the commercialisation of your products.

Read more about marketing and advertisingOpens in a new window. and salesOpens in a new window..

See also how you can take care of quality management as part of commercialisation.Opens in a new window.

Commercialising a product

When you have commercialised your product you can launch it on the market.