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Commercialisation is the process of placing your products on the market and delivering them to consumers. Pricing, marketing communications, target groups, selecting the sales channels, sales promotion, reaching the customers and product protection are the main issues when you are planning the commercialisation of your products.

Commercialising a product

When you have commercialised your product you can launch it on the market.

Marketing and advertising

Advertising is an important part of your company’s marketing. As an entrepreneur, you must comply with the acts and practices concerning advertising.


By organising sales you ensure the good use of resources, drawing up a list of precise tasks and company policies.

Quality assurance and development

Quality means all the features or characteristics of a product that allow it to meet the needs and expectations of the customer.