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Commercialising and launching a product

Before you start commercialising your company’s new product, make sure that there are no barriers to doing so. In the matter of commercialisation, think about such things as pricing your product, customers, sales promotion and protection. Think up a pithy name for your product, something that will stay in people’s minds. After the commercialisation stage, you can launch your product.

Text edited by: editorial team
Updated: 3/26/2021