From a business idea to engaging in business
You can gradually develop your business idea into business activities. First, use your idea as a basis for a more concrete business concept. Then use your business concept to prepare a business plan and related financing and profitability calculations. If necessary, you should also prepare a market survey and competitor analysis that allows your company to find its place and gain competitive advantage in the market.
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Your business concept describes how your company will engage in business in line with its business idea.
The business plan indicates how your company will implement its business concept. Use your plan to describe issues such as your product, customers and market situation in the industry.
A market survey provides a general view of the market your company is entering. It describes e.g. your customers’ needs and competitive situation.