Go directly to contents.

Product and service ideas

The path of a product or service idea into a commercialised product is a long one and it often requires substantial financial inputs. Before investing in product development, a company should thoroughly examine whether the original idea has enough potential for a successful product. Well-organised innovation activities help the company to generate new and improved products, processes and business ideas.

See contents related to the topic:

A good product idea

A good product idea is current, easy to understand, and feasible to implement. Develop a good idea into a product innovation.

A company's innovation activities

By constantly developing innovation activities you can ensure that your products will remain competitive.