Product and service ideas
The path of a product or service idea into a commercialised product is a long one and it often requires substantial financial inputs. Before investing in product development, a company should thoroughly examine whether the original idea has enough potential for a successful product. Well-organised innovation activities help the company to generate new and improved products, processes and business ideas.
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A good product idea
A good product idea is current, easy to understand, and feasible to implement. Develop a good idea into a product innovation.