Marketing and advertising
Advertising is an important part of your company’s marketing. As an entrepreneur, you must comply with the acts and practices concerning advertising. It is easier to maintain good customer relations if your company collects and examines data on its customers and customer groups. Companies usually cover the costs for their company’s marketing without external funding.
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Restrictions to marketing and advertising
Advertising is regulated by, for instance, the Consumer Protection Act, Unfair Business Practices Act and legislation concerning competition.
The customer relationship and its management
Comply with the EU General Data Protection Regulation (GDPR) and the other legislation on data protection when you collect and process personal data.