Get to know as much about the current status and future prospects of the market as possible. Make use of different statistics and reports, for instance.
Determine for whom and where your company intends to sell its products. Evaluate the number of potential customers in the market area and how much they will be buying from you on average. Think about who makes the purchase decisions and how to reach these people.
Explore your customers’ wishes and demands for your products. Find out whether these are related to price, quality, availability or something else.
Get to know your competitors by observing their activities and products. Weigh your competitors’ strengths and weaknesses. Think about how your company can compete against others.
Find out if new operators are going to enter the market and whether old ones are leaving it. Find out why these changes occur. Examine how your competitors collaborate and how subcontracting works in the industry.
You can find help for the market survey from your regional business development company, market research institutions, consultants and business advisors. You may have to pay for the services.